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May 20th 2018, was Dieter Rams' 86th birthday. I created this page as an homage to him.

If you never heard of Dieter Rams, I suggest you leave everything and go read about him here, here or here if you're not into reading.

Dieter Rams is famous no just for his designs but also for his thoughts Design.

This page right here my way of payting tribute to Dieter Rams by gathering thoughts and observations on 'Good Design' from people all over the world.

Thanks in advance for visiting and taking the time to share your thoughts.

Herr Rams,

Falls Sie das lesen. Danke und alles Gute zum Geburtstag.

Here's a TL;DR version of his principles:

Ten principles for good design

Good design is innovative

Good design makes a product useful

Good design is aesthetic

Good design makes a product understandable

Good design is unobtrusive

Good design is honest

Good design is long-lasting

Good design is thorough down to the last detail

Good design is environmentally friendly.

Good design is as little design as possible.


What is 'Good Design' to you?

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Read what 'Good Design' means to others ↓

Good Design Principles 2.0

Crowd sourced 'Good Design' principles

makes me feel Whaaaaa, how come I didn't think of it

January 24, 2020

simplicity within intuition

June 12, 2018

Good design is just a word to me

June 6, 2018

Anything developed to embody both cradle to cradle practices and universal design principles.

Sway Harner
June 5, 2018

Leads the eye.

Mary Baum
June 4, 2018

Function without thought

Chris D.
June 4, 2018

wow at first sight

Che Otrera
June 4, 2018

Decent typography (unlike this website)

June 4, 2018


June 4, 2018

good design is displaying information in a intuitive, unique simple way

Callum Mosoph
June 4, 2018

Functional and enjoyable user experience with a great aesthetic

June 4, 2018

Pleasant and Solves the Problem

June 4, 2018


June 3, 2018

Clean, On Target, Pass the Message

Dimtris Siskopoulos
June 3, 2018

Easy to understand

June 3, 2018

Good design makes an impact

June 3, 2018

Good design makes people happy. Great design solves problems.

June 3, 2018

simple, clean, abstract

June 3, 2018

Make instructions and manuals useless

June 2, 2018

Good design remembers that users are human, with everything that entails.

June 2, 2018

Really good design makes us just feel we can trust humanity

Sagi Shrieber
May 23, 2018

It makes you smile

May 21, 2018

I don’t know, you tell me.

May 21, 2018

Accurate and exciting.

May 20, 2018

Good design is a mean, not an end

May 20, 2018
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